If there’s two setbacks to living in the Digital Age it’s doomscolling and bedrotting! These negative behaviors that consumers unwittingly fall prey to can have detrimental effects on hair and skin, namely “tech neck” (wrinkles from the head’s downcast position while smartphone scrolling) and bedhead! To combat these negative behaviors, haircare brand TRESemmé wants to put the “life” back in nightlife by encouraging women to get TF out of bed with its new namesake campaign. ...